Client: NuUnion Credit Union :: You Are SoSMART® :: Advertising :: Marketing :: Design :: Interactive
Problem: The SoSMART® Checking account is like no other offer out there. It’s benefits are more vast than any brochure can handle. So, how do we tell people about it? We let them learn about on their own.
Solution: A series of cryptic math equations were posted on billboards and posters in the mid-Michigan and western Michigan markets. Working on the theory that, a lack of information would appeal to curiosity, driving an audience to a website that would answer any questions and provide the benefits of the SoSMART® Checking Account.
Effect: A 20% increase in new SoSMART® Checking accounts.
Problem: The SoSMART® Checking account is like no other offer out there. It’s benefits are more vast than any brochure can handle. So, how do we tell people about it? We let them learn about on their own.
Solution: A series of cryptic math equations were posted on billboards and posters in the mid-Michigan and western Michigan markets. Working on the theory that, a lack of information would appeal to curiosity, driving an audience to a website that would answer any questions and provide the benefits of the SoSMART® Checking Account.
Effect: A 20% increase in new SoSMART® Checking accounts.
You Are SoSmart®
Pack The Pantry
ENSO
Member Up!
Water You Doing?
There's More To Life Than Money
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