Branding + Identity

Capital City Film Festival

The only multimedia showcase in the Capital City of independent films, live touring bands and engaging audiences happens almost in our backyard. It celebrates artists from around the world (over 300 film submissions annually) who share their craft while promoting and building on the cultural assets of the diverse locale. CCFF showcased 70 films, 32 Fortnight Film Contest teams, 24 bands and 15+ engaging forums with filmmakers in 8 different venues throughout Lansing in its 4th year.

As a founding sponsor, each year Traction creates a comprehensive marketing campaign for the festival in addition to providing support for all the brand assets that we originally created. Posters, billboards, apparel and props to some of the most basic necessities such as the program book and web advertising are crafted. Take a tour of the website and create your own experience with the custom schedule interface to start planning your next CCFF.

Project Images