Kent District Library
Traction recently partnered with the Kent District Library to promote their eBook checkout system. Hundreds of "downloaded" books we placed around the Grand Rapids area. Each book was blank and a random page was spray-painted with a message, telling passerbys to "DWNLOAD THE LIBRARY!"
The campaign also included mock library cards that were inserted in to books throughout most of Western Michigan's book stores as well as decals that displayed the campaign message.
Traffic to the eBook checkout system has steadily increased and the world is a safer place.