Branding + Identity
Starting as a staple of the East Lansing nightlife and food scene, Menna’s Joint has now grown into a thriving business with 7 different Michigan locations. Their irreverent and unique culture is the hallmark of their restaurants. Every location has a college town feel with posters pasted across the walls spanning the breadth of F•R•I•E•N•D•S to Bob Marley. Outside of their memorable culture, students come crawling in for their signature food item: The Dub.
As fans of Menna’s Joint, we were excited to be their partner in their rebranding initiative. As we reexamined their culture and audiences, we came away with something that was just as unforgettable as their food.