Branding + Identity

Special Projects

From the moment we sit down in the new leather seats, grip the steering wheel and rev the fine-tuned engine, we know that some vehicles seem made by the gods. What we don't see is the hard work, craftsmanship and innovation that was necessary to create a vehicle of such high caliber. The people of Special Projects, inc. are the people who bring automobile fantasy to life.

SPI is no ordinary shop. It's a well-oiled machine full of dedicated employees who are masters of their craft. From the moment we met the owner, who himself was covered in fiberglass dust, we knew this was a "special project." We created an identity that reflects their craftsmanship, dedication to their industry and 30 years of expertise in concept vehicles, large scale prototypes and even set props for blockbusters like Transformers.

Project Images