American Water Works Assoc.
There is a future in water-related professions in Michigan. How do we inspire Michigan’s educators to pursue a water-related curriculum? We give them free stuff.
Trade shows offer educators a wide range of tools that may help plan, or assist in their duties for the coming semester. Trade shows are also notorious for being knick-knack breeding grounds. Our goal was to provide educators with more than a knick-knack, something that would constantly remind them of the importance of water education. The box provided information on the benefits of this curriculum and offered possible grant possibilities for pursuing them.
How did it all turn out? There was an increase of grant applications, more than 10 times that of previous years.