- Brand Strategy
- Identity System
- Package Design
- Illustration
- Verbal Identity
- Digital Design
Mucky Duck Making the Moment
- Brand Strategy
- Naming
- Identity System
- Environmental Design
- Illustration
- Package Design
- Verbal Identity
Cut & Run Coffee. Cowork. Cocktails. Coast.
- Brand Strategy
- Naming
- Identity System
- Verbal Identity
- Illustration
- Package Design
Dream Machine Distillery Small Batch Spirits For Spirited People
- Brand Strategy
- Identity System
- Print Collateral
- Digital Design
Alzamend Neuro Making Alzheimers Just A Memory®
- Brand Strategy
- Identity System
- Print Collateral
- Advertising
Martin Commercial Building Business Communities.
- Brand Identity
- Campaign Design
- Digital Design
Wieland Excellence In Construction.
- Brand Strategy
- Naming
- Identity System
- Package System
- Environmental Design
Franklin Fields Free Your Mind
- Brand System
- Campaign Creation
- Print Collateral
- Identity Design
- AI
Capital City Film Festival A Home for the Wild and Wonderful
- Campaign Design
- Illustration
- Print Collateral
- Advertising
- AI
Lansing Symphony Orchestra Annual Season Campaigns
- Brand Strategy
- Identity System
- Package Design
- Environmental Design
Cravings Everything is better covered in chocolate
- Brand Identity
- Environmental Design
- Digital Design
Klavon's Pizzeria and Pub Handcrafted, Artisan Pizza
- Naming
- Brand Identity
- Digital Design
Marana Group Data. Documents. Distribution.
- Naming
- Brand Strategy
- Identity System
- Illustration
- Advertising
- Campaign
The Botanical Co Enhancing Lives Through Cannabis
- Brand Strategy
- Identity System
- Website Development
American Plumbing Craftsmanship Installed with Pride
Brave and creative.
Traction is an expert brand strategy and positioning agency. We help organizations differentiate by crafting remarkable visual and verbal identities. We’re a passionate group of creators who believe in the great power of curiosity and celebrating individuality through blending diverse experiences. We have become Mid-Michigan’s most award-winning and nationally recognized creative studio.
Updates
Subscribe +Best Back to Back
This year, we took home the top honor of Best in Show once again, along with two Gold and three Silver ADDYs. Take a peek.
See the Stack
Saddleback Pod Seat
A chat with the founders from Saddleback and Traction on differentiating branding and marketing and when it makes sense to dive in!
Hop on the saddle
Dieline Awards Shortlist
Recognized in a premier global packaging design competition showcasing exceptional creatives and agencies shaping the packaging design industry.
Don't Pass the Mustard