Branding + Identity

Impression 5 Science Center

The Impression 5 Science Center is a hands-on learning environment that challenges its visitors to experience, discover, and explore the world in which they live. It has been a Greater Lansing staple since 1972.

As you can imagine, the seven year-old kid in all of us squealed with delight when we had the chance to work with Impression 5 to develop a new brand.

We wanted to create a new brand that focused on the "hands-on" aspect of the science center. By highlighting the fun things that make Impression 5 special, we hope children will be making messes, and learning from it, for years to come.